After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

By Tripp Mickle

Categories: Biographies & Memoirs, Business & Money

Journalist Tripp Mickle tells the story of Apple after Steve Jobs's death through two of his top lieutenants, chief design officer Jony Ive and COO-turned-CEO Tim Cook. Based on interviews with more than 200 current and former Apple executives and others, the book traces how Cook's operational skill drove enormous growth while Ive's influence faded, and argues that Apple traded its innovative spirit for operational excellence.

Recommended by 2 people

• Patrick Bet-David: “you will not be able to put this book down”
• Scott Galloway: “Great book by @trippmickle, #Apple reporter at @nytimes A page-turner that would interest creatives, business managers & anyone who has an iPhone”