Allen Carr's Easy Way to Stop Smoking

By Allen Carr

Categories: Health, Fitness & Dieting, Self-Help

Allen Carr's Easy Way to Stop Smoking, first published in 1985, sets out the method Carr developed after quitting in 1983, having smoked heavily for more than three decades as an accountant. Carr argues that smokers fail with willpower because they believe cigarettes give them pleasure or relief. He sets out to remove that belief and the fear of quitting, describing nicotine addiction as a small physical craving sustained by social conditioning. Readers are told to keep smoking until they finish the book.

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• Mel Gibson: “I smoked for 45 years and I couldn't stop and I read this silly book by Allen Carr... so I read the book and I stopped.”