Blue Ocean Strategy, Expanded Edition

By W. Chan Kim, Renée Mauborgne

Categories: Business & Money

Business professors W. Chan Kim and Renée Mauborgne argue that companies should stop fighting rivals in crowded markets, which they call red oceans, and instead create blue oceans: untapped market spaces where competition becomes irrelevant. First published in 2005 and expanded in 2015, the book offers analytical frameworks and tools for creating a leap in value for buyers and the company at the same time, unlocking new demand rather than dividing up existing demand.

Recommended by 6 people

• Aaron Levie
• Tim Ferriss: “And then maybe last but not least, it’s been a long time since I read it, but The Blue Ocean Strategy, probably worth checking out.”
• Patrick Bet-David: “#1 obviously above everything to me in the marketing world is Blue Ocean Strategy.”
• Ryan Holiday
• David Heinemeier Hansson: “I was also going to pick Maverick, but if I should pick a second one that's full on the business book is Blue Ocean Strategy... It's a phenomenal book and I don't say that about a lot of business books.”
• Jason Fried: “Blue Ocean is definitely one of my favorites as well, and I generally hate business books.”