Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them
Categories: Business & Money
Can We Do That?! (2006) is a marketing book by publicist Peter Shankman about using bold publicity stunts to win media attention. Drawing on campaigns he and others have run, Shankman explains how companies can stage memorable events that make news and spread by word of mouth, often more cheaply than traditional advertising. He covers planning a stunt, tying it to the brand, working with journalists and avoiding ideas that backfire, with examples of both successes and failures.
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- Ryan Holiday: “Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them by Peter Shankman (good premise, the guy comes off as a bit of a tool)”