Conscious Business
By Fred Kofman
Categories: Business & Money
Fred Kofman, an economist turned executive coach, argues that consciousness, the ability to see reality clearly and respond to it with awareness, is the main source of success at work. Kofman lays out practices such as unconditional responsibility, essential integrity and authentic communication, showing how they help people work with accountability and respect. His 2006 book argues that a business built this way serves the happiness of everyone it touches while performing well over the long run.