Creativity, Inc.

By Amy Wallace, Ed Catmull

Categories: Business & Money

What does it take to build a place where creative people do their best work, film after film? Ed Catmull, co-founder of Pixar Animation Studios, opens the doors to the meetings, postmortems, and candid "Braintrust" sessions behind Pixar's films. Written with Amy Wallace, the book is about creativity and how to protect it. It's a practical guide for anyone who leads a team and wants originality to thrive.

Recommended by 7 people

• Michael J. Mauboussin
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• Ezra Klein
• Demis Hassabis
• Alexis Ohanian
• Shane Parrish: “I really loved this book. It’s written by Ed Catmull, who along with John Lasseter built the modern Pixar, which is now part of Disney. Catmull talks about the creative process at Pixar and how their movies go from a kernel of an idea to a beautiful and moving finished product.”