Digital Darwinism

By Tom Goodwin

Categories: Business & Money, Computers & Technology

In Digital Darwinism (2018), advertising strategist Tom Goodwin argues that companies facing technological disruption must rethink their assumptions rather than simply digitise what they already do. Goodwin compares the digital shift to earlier transitions such as electrification, when factories had to be redesigned to benefit from new power. He examines how businesses in retail, media, banking and other sectors can reinvent themselves around customers and adapt quickly to change.

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• Scott Galloway: “Great book by the super original @tomfgoodwin”