Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

By Ryan Holiday

Categories: Business & Money

Ryan Holiday explains growth hacking, the data-driven, product-centric approach to marketing used by companies like Dropbox, Airbnb and Twitter to grow without traditional advertising budgets. Drawing on case studies and his own experience as a marketer, he shows how to build product-market fit, find and test channels for explosive growth, make products go viral, and retain and optimize users.

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• Shane Parrish: “A short book by Ryan Holiday on the changing landscape of marketing and what that means to anyone in sales. And, if you believe Daniel Pink, which I do, we’re all in sales. I read the kindle edition but the paperback comes out in September”