How to Measure Anything

By Douglas W. Hubbard

Consultant Douglas Hubbard, creator of Applied Information Economics, argues that nothing in business is truly immeasurable. Things that seem intangible, such as customer satisfaction or technology risk, can be measured well enough to make better decisions. Hubbard explains the misconceptions behind claims of immeasurability and shows practical methods for reducing uncertainty, from calibrated estimates to simple sampling. This third edition adds new methods and examples, with worked spreadsheets available online.

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