How to Win an Election: An Ancient Guide for Modern Politicians
Categories: Politics & Social Sciences
A new translation of the campaign advice Quintus Tullius Cicero wrote for his brother Marcus Cicero when he ran for consul of Rome in 64 BC.
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- Fareed Zakaria: “This week's "Book of the Week" was written 2,000 years ago, but it is remarkably current. The great orator, Marcus Cicero, was running for Roman council, the top job in the Republic. His brother, Quintus Tullius Cicero gave him a set of notes on how to win an election. And there's a new translation that has been published. The advice is just as relevant today. For example, he advises promise everything to everyone. When you don't deliver, some will forget, others will have moved on. If you don't promise them now, the younger Cicero suggests, everyone will be upset. Read this book to see how some basics in politics really never change.”