Jobs to Be Done: A Roadmap for Customer-Centered Innovation

By Stephen Wunker, Jessica Wattman, David Farber

Categories: Business & Money

Jobs to Be Done: A Roadmap for Customer-Centered Innovation is a book by Stephen Wunker, Jessica Wattman and David Farber of the consultancy New Markets Advisors, published by AMACOM. The authors turn the jobs-to-be-done theory, which holds that customers hire products to make progress on specific goals, into a step-by-step process. They show how companies can identify those jobs, find unmet needs, design new offerings and bring them to market, with examples drawn from a range of industries.

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• Vijay Govindarajan: “The book @JTBD_Roadmap provides a practical framework to leverage #JTBD and drive #innovation. A great read”