Nudge

By Richard Thaler, Cass R. Sunstein

Categories: Business & Money

Economist Richard Thaler and legal scholar Cass R. Sunstein show how the way choices are presented, which they call choice architecture, shapes the decisions people make about health, wealth and happiness. First published in 2008, the book draws on psychology and behavioral economics and uses colorful examples from everyday life. The authors argue that small nudges, which steer behavior without restricting options, can make it more likely that people act in their own interests.

Recommended by 5 people

• Mr. Money Mustache
• Kevin Systrom
• Ryan Holiday
• Tom Bilyeu: “Read the book Nudge.”
• Shane Parrish: “* “This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.” -Michael Lewis”