Perennial Seller: The Art of Making and Marketing Work that Lasts

By Ryan Holiday

Categories: Arts & Photography, Business & Money

Why do some books, films, songs and products keep selling for decades while most disappear soon after launch? Drawing on his marketing work and interviews with the makers of enduring classics, Ryan Holiday explains how creators can make work with lasting appeal, position and package it, market it effectively, and build a platform that sustains it over time.

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• Shane Parrish: “I typically don’t read the newest marketing books, since they are generally rehashed information that’s been around a long time, but Ryan is different. He always brings a unique perspective to his books that spark connections in my mind that I couldn’t see before.”