Project President: Bad Hair and Botox on the Road to the White House

By Ben Shapiro

Categories: History, Politics & Social Sciences

In Project President (2008), commentator Ben Shapiro examines the role that looks, image and personality have played in American presidential elections, from George Washington to the 2008 campaign. Shapiro surveys how candidates' height, hair, voices, wives and public personas have shaped voters' choices, alongside the growing influence of television and image consultants. He asks whether elections reward the qualities that matter in a president.