Selling Naked
Categories: Business & Money
Selling Naked (2020) is a guide to launching direct-to-consumer brands online by Jesse Horwitz, co-founder of the contact lens company Hubble. Horwitz uses Hubble's launch as a case study, showing how mock social media ads tested demand before the company raised money. He explains how to tell a story to investors, use third-party tools, focus on the metrics that matter, calculate a customer's value and build a financial model.
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- Scott Galloway: “Good book by @JesseHorwitz — incl thoughts from yours truly on DTC marketing”