Sway: The Irresistible Pull of Irrational Behavior

Ori and Rom Brafman explore the hidden psychological forces, such as loss aversion, commitment and diagnosis bias, that lead people to make irrational decisions.

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Ryan Holiday
Shane Parrish: “What makes people act irrationally? This book explores the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn’t working”