The Art of Business Seduction

By Mark Jeffries

Categories: Business & Money

The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead (2010) by Mark Jeffries is a guide to communicating effectively at work. Jeffries, a former stockbroker turned communications consultant, argues that professionals are always selling themselves and need to be noticed for the right reasons. He offers a strategic communication plan, a four-step process called L-WAR (listen, watch, anticipate, react) and exercises to practice over 30 consecutive days, aimed at building habits that help readers win jobs, sales and promotions.

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