The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
Categories: Business & Money
The Brains and Brawn Company is a 2021 business book by Robert E. Siegel, a lecturer at the Stanford Graduate School of Business and venture investor, published by McGraw Hill. Siegel argues that established industrial companies must combine the physical assets and operational skill they already have with digital capabilities such as software and data. Drawing on his own executive experience and interviews with leaders of established companies, he describes how managers can combine the two for lasting competitive advantage.
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- Vijay Govindarajan: “My dear friend and @StanfordGSB lecturer @robsiegel has written the definitive book, The Brains and Brawn Company, on how to blend digital and traditional business functions for long-term competitive advantage.”