The E-Myth Revisited

By Michael E. Gerber

Categories: Business & Money

Most small businesses are started by people who are good at a craft, not at running a business, and that's why so many struggle. Consultant Michael E. Gerber calls it the E-Myth. Gerber follows a business from infancy through growing pains to maturity. He shows how to borrow the systems that make franchises work, and draws a key distinction: working on your business, not just in it.

Recommended by 6 people

• Tom Bilyeu
• Tim Ferriss
• Derek Sivers
• Dave Camarillo
• Patrick Bet-David: “The E Myth is a very, very important book to read”
• Dave Ramsey: “I'd recommend that he pick up a copy of "The E-Myth" by Michael E. Gerber. It's a great read for anyone looking to evaluate their small business and get it moving in the right direction.”