The Halo Effect

By Phil Rosenzweig

Categories: Business & Money

Controversial and iconoclastic, a veteran corporate manager and business school professor exposes the dangerous myths, fantasies, and delusions that pervade much of the business world today.

Recommended by 3 people

• Matt Mullenweg
• Shane Parrish: “This book “…brilliantly reveals the flaws in just about every best-selling strategy book of the past three decades. Second, and more importantly, it reveals just how skeptical and sharp-minded today’s business leaders must be in order to avoid falling victim to the latest and greatest guru thinking.”
• David Heinemeier Hansson: “Lovely take-down of Good to Great, Built to Last, and other These Are The Secrets To Business Success stables.”