The Paradox of Choice
Categories: Self-Help
Psychologist Barry Schwartz argues that more choice does not make people happier. From jeans to colleges to retirement plans, he says, the abundance of options in everyday life can bring anxiety, regret and paralysis instead of freedom. Drawing on social science research, Schwartz explains why choice overload raises expectations and leads people to blame themselves when things go wrong. His 2004 book closes with eleven practical steps for limiting options, focusing on what matters and finding more satisfaction in the choices that remain.
Recommended by 3 people
- Pavel Tsatsouline
- Noah Kagan
- Shane Parrish: “…we are faced with far too many choices on a daily basis, providing an illusion of a multitude of options when few honestly different ones actually exist”