The Power of Habit
By Charles Duhigg
Categories: Business & Money
Why do we do what we do, day after day? Reporter Charles Duhigg digs into the science of habits: how they form and how they can be changed. At the center is the habit loop, a cue that triggers a routine, followed by a reward. Duhigg's stories range from the boardrooms of Procter & Gamble to NFL sidelines and the civil rights movement. He shows how understanding that loop can help people exercise, work better, and change organizations and communities.
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- Andrew Ross Sorkin: “Congrats to my pal @cduhigg on his great book, now in paperback: The Power of Habit.”