The Unicorn Within
Categories: Business & Money
The Unicorn Within (2022) by Linda K. Yates, founder of the venture firm Mach49, is a guide for large companies on creating new businesses at the speed of startups. Yates sets out a method for building corporate ventures across four stages, from ideation and incubation to acceleration and scale. She explains how to manage relations with the parent company, use its advantages in capital, customers and brand, and build a venture factory that produces new businesses over time.
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- Vijay Govindarajan: “My dearest friend and mentor @mach_49 CEO Linda Yates has written the definitive book on how large corporations can incubate breakthrough business models inside. Must read.”