Virgin by Design

Virgin by Design (2020, Thames & Hudson) is Nick Carson's illustrated history of the Virgin brand, published for its fiftieth anniversary and drawing on more than 120 interviews. Instead of running in date order, its ten chapters explore themes such as being playful in business, taking risks without recklessness, collaboration and using business to do good. Case studies range from the record label and the airline to space flight, and include closed ventures such as Virgin Cola and Virgin Brides.

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Richard Branson: “In our new book, Virgin by Design, we take a look at how Virgin companies have ripped up the rulebook to improve the experience we offer.”