What Would Google Do?

By Jeff Jarvis

Categories: Business & Money, Computers & Technology

The journalist Jeff Jarvis studies the principles behind Google's success, from platforms and networks to openness, abundance and giving customers control, and argues that they should replace centralized business models built on scarcity. He recalls how his online complaints about Dell's customer service spread into a public outcry, describes a link economy in which organizations do what they do best and link to the rest, and imagines how newspapers, airlines, retailers and other industries might change if they thought like Google.

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• Ryan Holiday: “There's this example What Would Google Do? where Jarvis talks about how newspapers could respond to Huffington Post setting up a new blogging venture in Chicago. He basically says that they should become their new best friend - forget that they are competition and think long term.”