Where the Suckers Moon

By Randall Rothenberg

Categories: Business & Money

A chronicle of the brief relationship between a recession-plagued Subaru of America and its advertising agency is peppered with insider's perspectives on the modern advertising world. Reprint. 15,000 first printing.

Recommended by 1 person

• Jason Fried: “One of my favorite books about Nike is a book that came out in 1995 called Where the Suckers Moon... great book, great brand about advertising and branding. I think you might enjoy it.”