David Ogilvy

David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.

Books written by David Ogilvy

• Ogilvy on Advertising
• Confessions of an Advertising Man
• The Unpublished David Ogilvy