Eugene M. Schwartz
Eugene M. Schwartz was a direct-mail copywriter whose Breakthrough Advertising (1966) is a widely studied guide to writing ads. He wrote mail campaigns for clients including Rodale and Boardroom.
Eugene M. Schwartz was a direct-mail copywriter whose Breakthrough Advertising (1966) is a widely studied guide to writing ads. He wrote mail campaigns for clients including Rodale and Boardroom.