Michael T. Bosworth
Michael T. Bosworth founded Solution Selling in 1983, a widely adopted sales-training method, and later co-founded CustomerCentric Selling. He wrote Solution Selling: Creating Buyers in Difficult Selling Markets.
Michael T. Bosworth founded Solution Selling in 1983, a widely adopted sales-training method, and later co-founded CustomerCentric Selling. He wrote Solution Selling: Creating Buyers in Difficult Selling Markets.