Dear Client: This Book Will Teach You How to Get What You Want from Creative People

By Bonnie Siegler

Categories: Arts & Photography, Business & Money

Graphic designer Bonnie Siegler wrote this 2018 guide for clients who hire designers and other creative professionals. The book unfolds in 66 brief lessons, among them "Decide Who Will Decide," "Focus Groups Suck" and "Serve Lunch During Lunchtime Meetings." Siegler covers choosing, checking and paying a studio, setting a clear direction, giving feedback that helps rather than hinders, and staying open to ideas the client did not imagine, all aimed at a working relationship built on dialogue.

Recommended by 1 person

• Seth Godin: “Bonnie Siegler has more than 60 in her delightful new book.”