Seth Godin

Author

Seth Godin is a marketer, teacher, and the author of more than 20 books, including Purple Cow, Tribes, Linchpin, and This Is Marketing. He founded Yoyodyne, an early internet company acquired by Yahoo!, created the altMBA, and writes a daily blog.

Seth Godin's 247 Book Recommendations

Thirst
Stone Age Economics
Walk in Their Shoes
Meaningful Work
The War of Art
Caste
Pattern Recognition
The Art of Possibility
Snow Crash
The Diamond Age
Zig Ziglar's Secrets of Closing the Sale
Start Finishing
Zilch
Word Glue
The True Believer
The Food Lab: Better Home Cooking Through Science
New Rules for the New Economy
Reboot
Three New People
Management Mess to Leadership Success
Save Our Science
Made in India
Creative Calling
A Primer for Forgetting
Thinking in Bets: “Annie Duke knows how to make decisions. You should too.”
The Blue Sweater: “Jacqueline Novogratz and her classic book, The Blue Sweater continue to change lives.”
Everything Is Figureoutable: “Marie Forleo, who speaks clearly and with kindness, has her new book coming out in September. Everything is Figureoutable.”
The Pursuit of Wow!: “The Pursuit of Wow! Tom Peters at his best–the book that will push you to do the safe (risky) thing you must do to make your products remarkable.”
The Long Tail: “The ideas in this book are going to be talked about for the next ten years. Might as well get a copy now. It’s worth it.”
Crossing the Chasm: “A few readers remembered Geoff Moore’s classic Crossing the Chasm. This is a super book (particularly the original (used) edition, not the updated one).”
Understanding Comics: The Invisible Art: “Understanding Comics: Another meta book, and a masterpiece of explanation and insight.”
What Technology Wants: “Kevin Kelly publishes books rarely. Each one is a keeper... If there's justice, it will win the Pulitzer Prize.”
Guns, Germs, and Steel: “Guns, Germs and Steel, which I consider one of the most important big-thought books ever.”
What Women Want: The Global Market Turns Female Friendly: “A few books for summer reading: Paco Underhill on women and retail.”
The Bricklayer: “Noah Boyd with an FBI thriller beach read. Better than the last Reacher novel, imho.”
Buying In: The Secret Dialogue Between What We Buy and Who We Are: “Rob Walker's (great!) new book on the overlooked triggers of marketing ships this week.”
Here Comes Everybody: “Clay Shirky's book on social media is a classic for the ages.”
Murder at the Bad Girl's Bar & Grill: “N. Kelby's funny mystery ships this week as well... I want a book to change me in some way.”
Traffic: Why We Drive the Way We Do (and What It Says About Us): “Tom Vanderbilt's book on traffic is out next month... Show me a different way to think and you've earned my attention.”
The Houdini Solution: Put Creativity and Innovation to Work by Thinking Inside the Box: “The Houdini Solution is a new book from a new author and quite thought-provoking. Recommended.”
Surrounded by Geniuses: Unlocking the Brilliance in Yourself, Your Colleagues and Your Organization: “The Houdini Solution, Surrounded by Geniuses: I liked them both.”
Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice: “I just read Scott Adams new book... it's exactly what you'd expect if you read his blog. He can write.”
Geek Mafia: “They're thriller/con game/caper novels. Unputdownable... Highly recommended.”
Con Ed: “They're thriller/con game/caper novels. Unputdownable... Highly recommended.”
Rule the Web: How to Do Anything and Everything on the Internet---Better, Faster, Easier: “A great book for smart friends... Mark Frauenfelder of boingboing wrote it and it's really useful.”
Selling the Dream: How to Promote Your Product, Company, or Ideas--and Make a Difference--Using Everyday Evangelism: “Guy has written several irresistible books, but this is a great place to start. It's all about starting the virus.”
The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy: “This book exhaustively looks at one very influential group of early adopters... the thinking applies to every hive I can think of.”
My Life in Advertising and Scientific Advertising: “Very old, very good. If you're doing any advertising, you have a professional obligation to read this.”
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm: “You can certainly raise your expectations by seeing how well they do design.”
The Republic of Tea: How an Idea Becomes a Business: “A book about an entrepreneur getting his head around the otaku of his audience.”
Stop Stealing Sheep & Find Out how Type Works: “This book helped me see design differently.”
The Tipping Point: “Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals...”
The Moral Economy of the Peasant: Rebellion and Subsistence in Southeast Asia: “This book outlines the reasons why many efforts to jumpstart third-world economies fail... Many of your prospects feel precisely the same way.”
Positioning: The Battle for Your Mind: “This book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do...”
A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why It's Everyone's Business: “PS currently reading A Beautiful Constraint. It's a worldview changer.”
How We Got to Now: “Steven Johnson's new book, How We Got to Now, is a perfect example. Beautifully written and professionally read, it will make you smarter, more curious and demands that you listen to it again.”
On Immunity: “Eula Biss' even-handed On Immunity will gently and clearly help you understand the deep cultural and psychological stakes.”
Whiskey Tango Foxtrot: “My favorite fun novel of the year was Whiskey Tango Foxtrot. I listened to it on audio and loved every moment.”
Eastern Standard Tribe: “Eastern Standard Tribe is a great introduction to the books of Cory Doctorow... all of it is thought provoking.”
The Bride Stripped Bare by Her Bachelors, Even: “A meditation on Duchamp, on conceptual art and on a life lived on the edge. Some books pretend to be quirky, this one is.”
Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags: “Linda Rottenberg has changed the world, and she wants to show you how.”
The Art of Asking: “The Art of Asking is Amanda Palmer's breathtakingly honest and personal memoir of one artist's approach to life.”
Make the Impossible Possible: One Man's Crusade to Inspire Others to Dream Bigger and Achieve the Extraordinary: “Bill Strickland's autobiography is a meditation on doing work that matters.”
The Art of Social Media: Power Tips for Power Users: “Guy Kawasaki shares more than 100 social media secrets with you and your team.”
Just Mercy: “Bryan Stevenson's Just Mercy will resonate with you and stay with you for a long time.”
Inbound Marketing: Get Found Using Google, Social Media, and Blogs: “Brian and Dharmesh are back with a new edition of their classic on Inbound Marketing.”
The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business: “David Meerman Scott delivers with a book that challenges a whole new industry: selling.”
Smartcuts: How Hackers, Innovators, and Icons Accelerate Success: “End-of-summer book roundup... Shane Snow does a regression analysis to find out how some organizations (and people) manage to breakthrough in less time.”
Waking Up: “As always, Sam Harris will make you think hard, about thinking.”
Dinner: The Playbook: A 30-Day Plan for Mastering the Art of the Family Meal: “Jenny Rosenstrach is back with more on creating a family dinner for those who don't believe they can.”
Spice: Flavors of the Eastern Mediterranean: “And my cookbook of the summer is from Oleana in Boston...”
Against Football: One Fan's Reluctant Manifesto: “Steve Almond's football book will make fans angry. The question is: can you listen to an argument when you don't like where it's leading?”
The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas: “Michael Schrage has written a book about innovation via 5x5, one that people will be referring to a decade now. Recommended for urgent pre-order.”
Dunn's Conundrum: “If you want to understand how the NSA thinks, be sure to dig out a copy of Dunn's Conundrum. Funny and probably true.”
Foundry: “Foundry is a thriller about semiconductors. Fast-moving and classic Peper... All highly recommended.”
When H.A.R.L.I.E. Was One: “When H.A.R.L.I.E. Was One is the very first novel I read about AI... it will make you think... All highly recommended.”
The Ministry for the Future: “The Ministry for the Future is heartbreaking and life-changing. Every human should be offered a copy and encouraged to read it.”
The Very Nice Box: “The Very Nice Box helps us think about workplace roles (with some marketing and design as a bonus)... All highly recommended.”
The Last Policeman: “The Last Policeman is fabulous metaphor and a great way to get clear about how you'd like to spend tomorrow. All highly recommended.”
The Return: Fathers, Sons, and the Land in Between: “The Return, by Hisham Matar. A beautiful and heartrending memoir of the costs and survival of a tyrant.”
It can't happen here, a novel: “It Can't Happen Here, by Sinclair Lewis. The consequences of demagoguery.”
Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age: “Learning to Love Midlife, by Chip Conley. A powerful and optimistic call from a dear friend.”
Nasty, Brutish, and Short: Adventures in Philosophy with Kids: “Nasty, Brutish and Short, is the most accessible and fun book on philosophy you'll encounter this year.”
King: A Life: “King: A Life, is a clear and direct biography of one of our greatest citizens.”
Nothing Is Missing: A Memoir of Living Boldly: “My friend Nicole has written a provocative, funny and honest memoir. Nothing Is Missing: A Memoir of Living Boldly.”
Possibilities: “Herbie Hancock's autobiography is worthwhile even if you're not a jazz fan. An honest look at a creative's journey.”
Misbelief: What Makes Rational People Believe Irrational Things: “Dan Ariely's book Misbelief is a must-listen for anyone trying to understand how social dynamics are changing the way some people see the world.”
Kafka on the Shore: “Years later, Kafka on the Shore remains one of my favorite all-time audiobooks. It's an extraordinary story, beautifully told.”
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect: “A handful of new books from friends and colleagues I'm happy to recommend. Unreasonable Hospitality, taking service to a whole new level, by Will Guidara.”
The Making of Her: “The Making of Her, a breathtaking story by bestselling author Bernadette Jiwa.”
Chokepoint Capitalism: How Big Tech and Big Content Captured Creative Labor Markets and How We'll Win Them Back: “Chokepoint Capitalism, about creativity and monopoly, by Rebecca Giblin and Cory Doctorow.”
Put Your Ass Where Your Heart Wants to Be: “Put Your Ass Where Your Heart Wants to Be, essential insight for creators from Steve Pressfield.”
Survival of the Richest: Escape Fantasies of the Tech Billionaires: “Survival of the Richest, a scary, true and unsettling look at what happens when money causes people to lose their humanity, by Doug Rushkoff.”
The Wizard and the Prophet: “This is my book of the year... Mann has given us a deeply researched narrative, a book that will change the way you see just about everything in the natural world and its relationship with humanity.”
Digital Body Language: How to Build Trust and Connection, No Matter the Distance: “Erica Dhawan's book on digital body language just arrived, and it's a salve for exhausted Zoom users (all of us).”
The Big Picture: How to Use Data Visualization to Make Better Decisions--Faster: “Steve Wexler's new book on data visualizations, charts and graphs is worth checking out when it ships next week.”
Gödel, Escher, Bach: “Before meta was cool, Douglas Hofstadter won a Pulitzer Prize for this intricately created examination of math, art and music.”
The Red Queen: Sex and the Evolution of Human Nature: “There are a ton of very cool books on evolutionary theory and this one is particularly good.”
Knocking on Heaven's Door: How Physics and Scientific Thinking Illuminate the Universe and the Modern World: “Lisa Randall's explanation of physics will change the way you look at the world.”
The Beginning of Infinity: “After you read Randall, this book will take those ideas and expand them. A lot.”
Impro: Improvisation and the Theatre: “This book transformed the way I saw human interaction, and had a significant impact in the creation of This is Marketing.”
The Wind's Twelve Quarters: “A short story from Ursula LeGuin that you will never forget.”
Debt: The First 5,000 Years: “The most fascinating book I've read all year is Debt, by David Graeber. (The audio is highly recommended).”
The Jazz of Physics: The Secret Link Between Music and the Structure of the Universe: “The Jazz of Physics: A great book, even (especially) for people who think they don't like either.”
When Things Fall Apart: “Each of Pema's books is special, and the audio books in particular. This is a fine place to start.”
Beginner's Pluck: Build Your Life of Purpose and Impact Now: “Book list, Fall 2019: Beginner's Pluck by Liz Forkin Bohannon”
Stillness Is the Key: “Book list, Fall 2019: Stillness is the Key by Ryan Holiday”
Manifesto for a Moral Revolution: “Today, the new book from Jacqueline Novogratz arrives. Manifesto for a Moral Revolution is brave, personal and audacious. This is an important book, now more than ever.”
The Power Broker: Robert Moses and the Fall of New York: “Book list, Fall 2019: The Power Broker (audio) by Robert Caro”
You Are Awesome: How to Navigate Change, Wrestle with Failure, and Live an Intentional Life: “Book list, Fall 2019: You Are Awesome by Neil Pasricha”
Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience: “Book list, Fall 2019: Ignore Your Customers and They'll Go Away by Micah Solomon”
Super Thinking: The Big Book of Mental Models: “Book list, Fall 2019: Super Thinking by Weinberg and McCann”
The Diversity Bonus: How Great Teams Pay Off in the Knowledge Economy: “Book list, Fall 2019: The Diversity Bonus by Scott Page”
Living Bread: Tradition and Innovation in Artisan Bread Making: “Book list, Fall 2019: Living Bread by Daniel Leader”
Poilâne: The Secrets of the World-Famous Bread Bakery: “Book list, Fall 2019: Poilane by Apollonia Poilane”
Nothing Fancy: Unfussy Food for Having People Over: “Book list, Fall 2019: Nothing Fancy by Alison Roman”
A Culture of Fact: England, 1550-1720: “Book list, Fall 2019: A Culture of Fact by Barbara Shapiro”
The Entrepreneurial State: Debunking Public vs. Private Sector Myths: “Book list, Fall 2019: The Entrepreneurial State by Mariana Mazzucato”
She Came to Slay: The Life and Times of Harriet Tubman: “Book list, Fall 2019: She Came to Slay by Erica Armstrong Dunbar”
The Gift: Creativity and the Artist in the Modern World: “Lewis Hyde, author of the seminal The Gift, only writes a book a decade.”
99% True: Tales of an Almost National Bestseller: “Paul McGowan, entrepreneurial wizard and quite a ruckus maker, has turned his autobiography into a bestseller. It's called 99% True. A great title, and a rollicking ride.”
100 Side Hustles: Unexpected Ideas for Making Extra Money Without Quitting Your Day Job: “Chris Guillebeau generous as always, shares 100 Side Hustles.”
Endeavor: Cultivate Excellence While Making a Difference: “Scott Perry on our journey: Endeavor.”
Start Here Now: An Open-Hearted Guide to the Path and Practice of Meditation: “Susan Piver to the rescue with: Start Here Now.”
Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business: “Tiffani Bova has written a smart book about smart decisions. Growth IQ.”
The Art of Gathering: How We Meet and Why It Matters: “The Art of Gathering, by Priya Parker. A long overdue and urgent manifesto for anyone who has the temerity (and generosity) to organize the time and energy of a team in order to call a meeting.”
The Artist's Journey: The Wake of the Hero's Journey and the Lifelong Pursuit of Meaning: “The Artist's Journey, the latest from Steve Pressfield, an essential compass, road map and kick in the pants.”
Eat Their Lunch: Winning Customers Away from Your Competition: “Books worth reading... Coming soon, the much anticipated Eat Their Lunch from Anthony Iannarino.”
Full House: The Spread of Excellence from Plato to Darwin: “Full House, twenty years old, from Stephen Jay Gould, about variation, evolution and of course, Ted Williams.”
The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last: “Tom Peters' latest: The Excellence Dividend, is classic Tom on every page.”
Chasing Space: An Astronaut's Story of Grit, Grace, and Second Chances: “Chasing Space, by Leland Melvin is a memoir from a real hero.”
The Heart to Start: Stop Procrastinating & Start Creating: “The Heart to Start is solid advice from David Kadavy. It's not too late.”
Fresh India: 130 Quick, Easy, and Delicious Vegetarian Recipes for Every Day: “Fresh India, by Meera Sodha, is the book I'm cooking from the most lately.”
The Four Steps to the Epiphany: “Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything: Four Steps to the Epiphany”
Body of Work: Finding the Thread That Ties Your Story Together: “Here are more than twenty books you might want to read at work today... Body of Work”
Self-reliance: “Here are more than twenty books you might want to read at work today... On Self Reliance”
The Coaching Habit: “The Coaching Habit is a modern classic.”
The Flavor Equation: The Science of Great Cooking Explained in More Than 100 Essential Recipes: “The Flavor Equation is a terrific cookbook and also a useful inquiry into taste.”
Software Project Survival Guide: “Here are more than twenty books you might want to read at work today... Software Project Survival Guide”
The Mythical Man-Month: “Here are more than twenty books you might want to read at work today... The Mythical Man Month”
The Mesh: Why the Future of Business Is Sharing: “Gansky has written the most insightful book about new economy business models since The Long Tail.”
Rocket Surgery Made Easy: “Here are more than twenty books you might want to read at work today... Rocket Surgery Made Easy”
To Sell Is Human: The Surprising Truth About Moving Others: “Here are more than twenty books you might want to read at work today... To Sell is Human”
The Art of Work: A Proven Path to Discovering What You Were Meant to Do: “Here are more than twenty books you might want to read at work today... The Art of Work”
Hunch: Turn Your Everyday Insights into the Next Big Thing: “The insightful Bernadette Jiwa's new book is on sale today. I highly recommend all of the books she's written.”
Whiplash: How to Survive Our Faster Future: “Joi Ito and Jeff Howe have a new book called Whiplash... This is a big think, well worth a deep dive.”
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force: “Here are more than twenty books you might want to read at work today... Creating Customer Evangelists”
The Tom Peters Seminar: Crazy Times Call for Crazy Organizations: “Books I come back to again and again. I hand them out like Halloween candy to colleagues... Classics in our field, in fact.”
Tribe of Mentors: “Here are more than twenty books you might want to read at work today... Tribe of Mentors”
Start with Why: “In the category of books I wish I'd read earlier in my career, I'd list: ... Start With Why”
Resonate: Present Visual Stories that Transform Audiences: “Here are more than twenty books you might want to read at work today... Resonate”
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity: “Here are more than twenty books you might want to read at work today... Web Analytics 2.0”
Persuadable: How Great Leaders Change Their Minds to Change the World: “Today's the day that bestselling author Al Pittampalli's book, Persuadable, launches. His new book is a big deal, a research-based...”
Why David Sometimes Wins: Leadership, Organization, and Strategy in the California Farm Worker Movement: “In the category of books I wish I'd read earlier in my career, I'd list: ... Why David Sometimes Wins”
Don't Make Me Think, Revisited: “In the category of books I wish I'd read earlier in my career, I'd list: ... Don't Make Me Think”
Marketing Myopia: “In the category of books I wish I'd read earlier in my career, I'd list: ... Marketing Myopia”
The Goal: “In the category of books I wish I'd read earlier in my career, I'd list: ... The Goal”
Misbehaving: The Making of Behavioral Economics: “In the category of books I wish I'd read earlier in my career, I'd list: ... Misbehaving”
Before & After: How to Design Cool Stuff: “In the category of books I wish I'd read earlier in my career, I'd list: ... How to Design Cool Stuff”
The Shipwrecked Mind: On Political Reaction: “In the category of books I wish I'd read earlier in my career, I'd list: ... The Shipwrecked Mind”
The Book of est: “Filed under thinking better: Getting Unstuck, Start Here Now, Book of est, Fail, Fail Again...”
Fail, Fail Again, Fail Better: Wise Advice for Leaning into the Unknown: “Filed under thinking better: Getting Unstuck, Start Here Now, Book of est, Fail, Fail Again...”
Bizarro Heroes: “For a much needed laugh, not just a smile, but many laughs: Bizarro and The Far Side”
The Complete Far Side: 1980-1994: “For a much needed laugh, not just a smile, but many laughs: Bizarro and The Far Side (jumbo paperback set)”
The Knowledge: A Too Close to True Novel: “The Knowledge, Steve Pressfield's new book, is put together like a Swiss watch... I am walking around the house, unable to put it down.”
Pivot: The Only Move That Matters Is Your Next One: “Jenny Blake wants to help you manage your career.”
Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways: “Bill Taylor will help you manage your organization's future.”
Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols: “Nancy Duarte will help you think differently about the way you communicate.”
The Windup Girl: “Novels: The Windup Girl and Pattern Recognition are chock full of images and ideas that will stick with you for months.”
Give First: The Power of Mentorship: “His books have always been inspiring and useful, but his new book takes it to a higher level.”
What Is Real?: The Unfinished Quest for the Meaning of Quantum Physics: “It's thrilling and highly recommended.”
More Everything Forever: AI Overlords, Space Empires, and Silicon Valley's Crusade to Control the Fate of Humanity: “That led me to his new book, an articulate and well-reasoned takedown of the absurdity of Mars missions, transhumanism and a sterile AI future.”
Recoding America: Why Government Is Failing in the Digital Age and How We Can Do Better: “Recoding America by Jen Pahlka is important, timely and worth the read... the book is powerful and persuasive.”
Validation: How the Skill Set That Revolutionized Psychology Will Transform Your Relationships, Increase Your Influence, and Change Your Life: “Validation is a quick read, and it highlights a simple truth about almost everyone: it helps to be seen.”
Wrong: How Media, Politics, and Identity Drive Our Appetite for Misinformation: “My friend Dannagal Young has written a profound book about persuasion, systems and media.”
A Beautifully Foolish Endeavor: “Hank Green has written a two-book series about social media, alien intelligence and peer dynamics. I listened to the second book without realizing it was a sequel, and that's the way I recommend you try it out.”
Hum: “Helen Philips delivers a near-future AI novel that will give you a new way to think about what we're building and who we are becoming.”
Abundant Ever After: Tools for Creating a Life of Prosperity and Ease: “Cathy Heller's new book is out in a week or so, and like Cathy, it's honest, moving and generous.”
Professional Troublemaker: The Fear-Fighter Manual: “Luvvie Ajayi Jones has written a breakthrough book about dancing with imposter syndrome that's also vulnerable and funny.”
Lulu Is a Rhinoceros: “Lulu is a Rhinoceros is a new modern classic for kids.”
The Curse of Pietro Houdini: “The Curse of Pietro Houdini is lyrical, gripping and memorable.”
Analogia: The Emergence of Technology Beyond Programmable Control: “George Dyson's book Analogia has been on this list before, but it's worth repeating.”
Bandwidth: “The Analog series from Eliot Peper is simply terrific science fiction from the (very) near future. I loved all three.”
Creating Room to Read: A Story of Hope in the Battle for Global Literacy: “The ideas in these books and books like these really resonate with me. I find myself hearing the authors' voices as I go about my day.”
Tomorrow, and Tomorrow, and Tomorrow: “Tomorrow and Tomorrow and Tomorrow is a magical romp, a heartbreaking love story and a ton of fun.”
All the Birds in the Sky: “All the Birds in the Sky is poignant, fun and it will make you think. A lot.”
The Power of Regret: How Looking Backward Moves Us Forward: “Authors and ideas for the long haul. Classics in our field, in fact... Every one of these authors is the real deal.”
Story Driven: You Don't Need to Compete When You Know Who You Are: “Authors and ideas for the long haul. Classics in our field, in fact... Every one of these authors is the real deal.”
The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand: “Authors and ideas for the long haul. Classics in our field, in fact... Every one of these authors is the real deal.”
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History: “Authors and ideas for the long haul. Classics in our field, in fact... Every one of these authors is the real deal.”
Ignore Everybody: And 39 Other Keys to Creativity: “Hugh MacLeod's new book on creativity is out today. It's brilliant, and if you're willing to be pushed, it will push you.”
Remarkable Retail: How to Win and Keep Customers in the Age of Disruption: “Retail truth-speaker Steve Dennis debuts with a definitive book about the future of stores. Remarkable Retail is prescient and practical.”
Veil: “Veil is about collapse, redemption and heroes. As always, his near-future science fiction will stick with you.”
Economics in Two Lessons: Why Markets Work So Well, and Why They Can Fail So Badly: “Economics in Two Lessons is a thoughtful rebuttal of most of what we think we know about how markets work.”
The Quantum Thief: “I read The Quantum Thief a few months ago, and it's still resonating with me.”
Dining In: Highly Cookable Recipes: “Cookbooks from Alison Roman (easy crowd pleasers) and Chad Robertson (patient bread).”
Tartine Bread: “Cookbooks from Alison Roman (easy crowd pleasers) and Chad Robertson (patient bread).”
Fanocracy: Turning Fans into Customers and Customers into Fans: “Fanocracy is a handbook and guide for anyone seeking to build a tribal brand in our modern media culture.”
Exhalation: “And I loved Ted Chiang's Exhalation, a book of short stories.”
Lost and Wanted: “PS Just finished Lost and Wanted. A haunting novel, with physics. Recommended.”
The Master Switch: “If you care about the details, it's worth reading this classic from Tim Wu.”
The Punch Escrow: “Also, mostly unrelated, two fun novels for the fall: The Punch Escrow and After On. Rollicking tech pop-culture...”
Collapse: “Jared Diamond makes the story real in his brilliant article and book.”
Irresistible: “(Thanks to Adam Alter's urgent and powerful new book).”
Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism: “[A surprising book on this topic, worth a read.]”
The Only Investment Guide You'll Ever Need: “Andrew Tobias has written a book that might just change your net worth... He is also a gifted writer, funny and dead on correct in his analysis. Highly recommended.”
The Inevitable: “Kevin Kelly is the most erudite, original and prophetic futurist of our time... If you hope to be working, producing value or merely alive in ten years, his new book (out in June) is essential.”
TED Talks: The Official TED Guide to Public Speaking: “Chris Anderson's much awaited book on TED Talks comes out. I've just finished reading it, and it's well worth a pre-order.”
Meaningful: The Story of Ideas That Fly: “Bernadette Jiwa's brilliant new book is out this week.”
Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck: “Rethinking your career.”
The Utopia of Rules: On Technology, Stupidity, and the Secret Joys of Bureaucracy: “And worth thinking hard about: two brilliant social histories by David Graeber. Debt and Bureaucracy.”
The Gifts of Imperfection: “Order a book that, in January, when it's quieter, will make some serious change... Consider Steve Pressfield, Brene Brown...”
The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life: “Chris Guillebeau's new book is a pleasure to read.”
SPIN Selling: “And here are two insightful books on b2b consultative selling, one a classic, one new.”
Same Side Selling: A Radical Approach to Break Through Sales Barriers: “And here are two insightful books on b2b consultative selling, one a classic, one new.”
Darwin's Dangerous Idea: “A few (like The Red Queen and Darwin's Dangerous Idea) were profound in their eloquence and implications.”
Enchantment: The Art of Changing Hearts, Minds, and Actions: “Worth considering, three to pre-order... Guy Kawasaki's beautifully titled book Enchantment.”
Quality Is Free: The Art of Making Quality Certain: “Philip Crosby wrote a seminal book (Quality is Free) in which he argued that it's cheaper to build things right the first time than it is to fix them later.”
After On: A Novel of Silicon Valley: “Also, mostly unrelated, two fun novels for the fall: The Punch Escrow and After On. Rollicking tech pop-culture...”
Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity: “Doug Rushkoff's book isn't out until March, but I was lucky enough to read a galley. Worth pre-ordering.”
The Crossroads of Should and Must: Find and Follow Your Passion: “A beautiful book about art and meaning.”
Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately: “A different kind of management tome.”
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.: “Mitch Joel is a generous and perceptive blogger... He has a new book. You should buy it.”
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly: “David Meerman Scott writes an essential blog, daily. His book is a classic. You should buy it.”
The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe: “Tom Asacker writes a very thoughtful blog about marketing... He has a new book. You should buy it, too.”
True Believers: “I'm really enjoying Kurt Andersen's new book. It's always a treat when he publishes something.”
Bird by Bird: “Anne Lamott relates an image from a friend in her great book on writing, Bird by Bird.”
Evil Plans: Having Fun on the Road to World Domination: “Hugh MacLeod's new book is out this week. Once again, it will shatter your status quo. Possibly beyond repair.”
Presentation Zen: Simple Ideas on Presentation Design and Delivery: “(Easy to recommend books from Nancy Duarte and Garr Reynolds too)”
The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World: “And Chris Guillebeau's new book turns this simple idea into a plan for life.”
The Cheese Monkeys: A Novel in Two Semesters: “The world's most famous book cover designer is also a killer novelist, writing about the prosaic world of advertising and art. The original is extraordinary.”
The Learners: “I just discovered that there was a sequel. I loved it and was moved by it. Thanks Chip.”
Cognitive Surplus: Creativity and Generosity in a Connected Age: “I had a chance to read Clay's new book a few months ago. No surprise: it's pure gold, unalloyed insight about the state of media and the world.”
Sinus Relief Now: The Ground-Breaking 5-Step Program for Sinus, Allergy, and Asthma Sufferers: “This book is the single best one on the topic. It's smart and practical.”
The Boy Who Harnessed the Wind: Creating Currents of Electricity and Hope: “PS an inspiring new book came out today.”
Hot, Flat, and Crowded 2.0: “Tom Friedman's new book is already #1, and deservedly so. Please buy four, three for the skeptics in your life.”
All My Friends Are Superheroes: “Andrew Kaufman's book does the same thing, but in a totally different way, with text that has the same power of a great cartoon.”
Web Analytics: An Hour a Day: “Avinash's new book about web analytics. Someone in your organization should (must) read this. Maybe you?”
Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them: “I liked this book a lot: Clear Blogging... it's worth it. Recommended.”
Whale Season: “Whale Season, which I bought. It's very funny and very good. If you're a Carl Hiassen fan, go for it.”
Designing the Obvious: A Common Sense Approach to Web Application Design: “Robert's new book is worth a look if you design just about anything for just about anyone.”
Blink: “I think you should pre-order this right now... Malcolm Gladwell (he of Tipping Point fame) has done it again. This is a subtle, powerful book.”
Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life: “End-of-summer book roundup... And here's one about famous colleges.”
Do the Work: Overcome Resistance and Get Out of Your Own Way: “Steve Pressfield's new book is available today. It's a prequel, sequel and manifesto-companion to one of the best books I have ever read, The War of Art.”
Anything You Want: “Derek Sivers, founder of CDBaby, has written a brilliant new book. It's a brand new way of thinking about entrepreneurship, as fresh as Rework, but very different.”
Read This Before Our Next Meeting: “Al's now-classic book on meetings is simple, but not easy.”
B: “Mothers with daughters adore this bestselling book by Sarah Kay. It's a little piece of magic. I published it because every time I saw the video, it made me cry.”

Seth Godin

Seth Godin's 247 Book Recommendations

Books written by Seth Godin