Direct Mail Copy That Sells!
Categories: Business & Money
Herschell Gordon Lewis, a veteran copywriter and agency head, wrote this 1984 handbook on the craft of selling by mail. It concentrates on the words that persuade a reader to respond by mail. Lewis works through real examples of copy that succeeded and copy that failed, explaining what motivates buyers to act. He later expanded on these lessons in books such as Copywriting Secrets and Tactics and Sales Letters That Sizzle.
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- Seth Godin: “Herschell gives you enough examples to persuade you he's right. And he's funny.”