Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
Categories: Business & Money
Jeremy Gutsche, founder of the trend-spotting site Trend Hunter, argues that periods of upheaval reshuffle the deck and reward organizations that adapt quickly. Published in 2009 in a magazine-style format, the book offers 150 short ideas for sparking innovation during times of change. Gutsche groups his advice under four tactics: building a culture of revolution, hunting for trends, adaptive innovation and infectious messaging, with examples of companies that turned disruption into opportunity.
Recommended by 1 person
- Seth Godin: “From the Trendhunter guy!”