Guerrilla Marketing, 4th Edition

Jay Conrad Levinson's guide shows small businesses how to market with time, energy and imagination in place of large budgets. This edition of a book first issued in 1984 walks readers through creating a focused marketing plan, step by careful step. It catalogs 200 low-cost marketing weapons, from traditional media to podcasting and automated marketing, shows when the internet can help win new clients, and sets out follow-up programs that bring repeat and referral business.

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Seth Godin: “Here are some of the featured authors and their books–all highly recommended:”