Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want

In Guerrilla Marketing to Heal the World, Jay Conrad Levinson and Shel Horowitz argue that businesses can earn healthy profits while tackling hunger, poverty, war, violence and climate change. They offer dozens of examples of companies doing well by doing good, from solo ventures to global corporations. The authors explain how to create products that combine social change with profit, green a company in ways that save money, enter new markets and turn marketing from a cost into revenue.

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Seth Godin: “Like all of the best Guerrilla Marketing books, this one is powerful, direct and simple. Unlike the other ones, this book also heals our communities, fortifies the planet and helps you build an enterprise for the long haul. Just in time.”