Let's Get Real or Let's Not Play: The Demise of 20th Century Selling and the Advent of Helping Clients Succeed

By Mahan Khalsa

Categories: Business & Money

Mahan Khalsa's guide to consultative business-to-business selling built on candor, client value and the willingness to walk away from bad deals.

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• Seth Godin: “Mahan Khalsa has written a book called Let’s Get Real or Let’s Not Play about B2B selling. But the lesson of Let’s Get Real or Let’s Not Play is simple. What promises are you going to make this week?”