Listen First, Sell Later
By Bob Poole
Categories: Business & Money
Bob Poole contends that nearly everyone sells, whether or not they think of it that way, because any attempt to persuade someone is a kind of selling. His book treats sales as a matter of communication and relationships rather than pressure. Listening, Poole argues, is the skill that matters most. He shows entrepreneurs, job seekers, volunteers and professionals how to connect with customers and colleagues, and with family members as well, by hearing what others need first.
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- Seth Godin: “Bob Poole on a new way of selling. Jam packed with big (and little) ideas about selling and making things happen.”