Purple Cow
By Seth Godin
Categories: Business & Money
Seth Godin argues that the old marketing checklist of pricing, promotion and publicity no longer works, and that businesses need a new P: the Purple Cow. A purple cow is something remarkable, a product or service so counterintuitive and exciting that people notice it. First published in 2003, the book draws on examples such as Apple, Starbucks and Dyson. Godin urges readers to build something remarkable into everything they make, creating products worth marketing in the first place, because being ordinary means being invisible.