SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

Sales strategist Jill Konrath shows how to win over busy, distracted buyers who have little time for salespeople. Using her own sales career and accounts from other sellers, she explains ways to secure more appointments and speed up decisions. Her approach rests on four rules that spell SNAP: keep it simple, be invaluable, always align with the customer's objectives and needs, and raise priorities so that the most important decisions stay in front of the buyer.

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Seth Godin: “Consider getting yourself hooked on 30 minutes a day of audio that trains you to sell. It takes a while, but it’s learnable.”