Start with Why

In this 2009 book, Simon Sinek asks why some people and organizations are more innovative, influential and profitable than others, and why so few can repeat their success. His answer is the Golden Circle: leaders who inspire start by communicating why they do what they do, then how, then what. Sinek draws on examples such as Martin Luther King Jr., Steve Jobs and the Wright brothers to argue that people buy into a product, movement or idea only once they understand the purpose behind it.

Recommended by 6 people

Richard Branson
Tom Bilyeu: “9 books I wish I'd read before I started my first business... 6. Start With Why by Simon Sinek”
Seth Godin: “In the category of books I wish I'd read earlier in my career, I'd list: ... Start With Why”
Shane Parrish: “I picked this up because I thought it would be a good beach read and further my understanding of why some companies are able to trounce the competition with less talent, less money, and no structural advantage. On this it delivered”
Dave Ramsey: “I want you to read a book by Simon Sinek called "Start with Why." In it, Sinek explains how an extremely personal reason for doing something can help you get up in the morning inspired to make it happen.”
Jonathan Sacks, Baron Sacks: “...as I did with your other wonderful book 'Start With Why'. Thank you!”