The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
By Debbie Weil
Categories: Business & Money
Debbie Weil explains why and how companies should launch and run a blog, with guidance on strategy, voice, policies and measuring results.
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- Seth Godin: “The world does not need any more boring corporate blogs. We do, however, need a great one… from you. Open this book to any page and you'll discover ideas you can use to accomplish that goal, starting right now.”