The Innovator's Dilemma
By Clayton Christensen
Categories: Business & Money
Why do great companies fail, even when they listen to customers and do everything right? Clayton Christensen's answer is disruptive technology: simpler, cheaper products that start out serving small or new markets that market leaders ignore, then improve until they take over. Built on a close study of the disk-drive industry, the book explains why good management can lead to failure, and how established companies can make room for the disruptive ideas that might otherwise sink them.