The Psychology of Selling
By Brian Tracy
Categories: Business & Money
The Psychology of Selling is a sales book by Brian Tracy, first published in 1985 and revised in later editions. Tracy focuses on the salesperson's mindset, self-concept and goal setting, alongside practical techniques for prospecting, presenting, handling objections and closing sales.
Recommended by 1 person
- Patrick Bet-David: “Featured as a Book of the Month pick on his website (2017).”