The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
Categories: Business & Money
In The Pumpkin Plan, Mike Michalowicz describes how he escaped the exhausting 'sell it, do it' cycle that traps many entrepreneurs by borrowing the methods of farmers who grow giant pumpkins. After reading about a local grower who devoted his life to the craft, he saw that the same process could apply to a business. He tested the plan on his own company and then with others. Drawing on stories of entrepreneurs, the book guides owners toward building a profitable company that leads its field.
Recommended by 1 person
- Seth Godin: “Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.”