The Tipping Point
Categories: Business & Money
Why do some ideas, trends, and behaviors suddenly catch on and spread like wildfire? Malcolm Gladwell calls that moment the tipping point, and he explains it with three rules. The Law of the Few says a handful of people (Connectors, Mavens, and Salesmen) do most of the spreading. The Stickiness Factor says the message must be memorable. The Power of Context says small changes in the environment can tip behavior. His examples range from Paul Revere's ride to Sesame Street to New York City's drop in crime.
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- Mike Shinoda
- Kevin Systrom
- Kevin Rose
- Jenn Im
- Patrick Bet-David
- Joe Rogan: “I'm reading The Tipping Point from Malcolm Gladwell. And hearing him do the audio part is great... really fascinating things about the tipping point.”
- Seth Godin: “Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals...”