Al Ries

Author, Entrepreneur, Executive, Writer

Al Ries is an American marketing professional and author. He is the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.

Books written by Al Ries

• The 22 Immutable Laws of Branding
• Positioning: The Battle for Your Mind
• The 22 Immutable Laws of Marketing