Positioning: The Battle for Your Mind

By Al Ries, Jack Trout

Categories: Business & Money

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.

Recommended by 2 people

• Patrick Bet-David: “I think every marketer needs to study that book”
• Seth Godin: “This book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do...”