David Meerman Scott

American marketing strategist and author of The New Rules of Marketing and PR.

Books written by David Meerman Scott

• The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
• Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
• Fanocracy: Turning Fans into Customers and Customers into Fans
• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly