Fanocracy: Turning Fans into Customers and Customers into Fans
By David Meerman Scott, Reiko Scott
Categories: Business & Money
A father and daughter explain how businesses can build passionate fan communities through human connection.
Recommended by 2 people
- Seth Godin: “Fanocracy is a handbook and guide for anyone seeking to build a tribal brand in our modern media culture.”
- Tony Robbins: “I wrote the foreword to my friend @dmscott's book #Fanocracy because he shows you how to create passionate fans for your business.”