Crossing the Chasm

By Geoffrey Moore

Categories: Business & Money

New technology spreads in stages: from innovators to early adopters, then the early majority, the late majority, and finally the laggards. Geoffrey Moore shows that the most dangerous gap is between early adopters, who will put up with rough edges to be first, and the early majority, who wait for proof that a product really works. Crossing the Chasm is his playbook for getting a product across that gap and into the mainstream market.

Recommended by 10 people

• Ron Conway
• Guy Kawasaki
• Drew Houston
• Chris Dixon
• Changpeng Zhao
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• Andrew Ng
• Aaron Levie
• Seth Godin: “A few readers remembered Geoff Moore’s classic Crossing the Chasm. This is a super book (particularly the original (used) edition, not the updated one).”
• Tony Fadell: “Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers, Geoffrey Moore”